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Are people talking about your brand? If so, what are they saying?
Your brand is talking. But what is it saying? And even more importantly, what are people saying about your brand?
The good folks over at Word of Mouth Marketing Association (the respected nonprofit organization that advances the discipline of credible word of mouth marketing offline and online), decided to ask a few of the busines world’s top marketers and brand ambassardors what they think creates a talkable brand.
Paul Rand, CEO of Word of Mouth Marketing, kicks things off with a robust definition of a hotly debated topic (what makes a brand worth talking about?):
“Brands that actively listen and engage, on a sustainable basis, with their customers, consumers and influencers – from product development through social media and customer service – have learned the power and return of being ‘talkable’.”
Other brand ambassadors and corporate marketing whizards who also contributing their take on defining talkable brands include Steve Knox (CEO, Procter & Gamble), Christine CEA (Brand PR Director, Unilever) and David Witt (Sr. Manager Brand PR, General Mills).
They all have contrbuted great food for thought. By the end of the presentation, you will surely have a clearly idea of whether your company’s brand is, indeed, “talkable”.
